Public Relation Crisis Communication Strategy In Handling Electrical Outage Incidents : Study Case Menganti PLN
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Alex Imanuel Sitanggang
Viky Wahyu Firmansya
Belvi Anindika
Moh Riswandha Imawan
The communication crisis in emergency situations is one of the major challenges for companies, especially in today’s digital information age. The incident of power outages caused by trucks that hit the electric pole in the West Surabaya area caused problems that not only interfere with the daily lives of the people, but also test the ability of PLN PRP in response to the crisis. The research uses a qualitative approach, which aims to gain a deep understanding of the role of public relations in the face of crisis situations. This approach is chosen because it allows researchers to dig into the perspective and experience of the subject more comprehensively. The research subject consists of PT PLN (Persero) Public relations team Customer Service (UP3) Interesting and other related parties who have a role in crisis management. In carrying out its duties, PLN PREMENTION has internal and external functions that complement each other. Internally,. They are tasked with providing information regarding services, policies and responding to public complaints. As for the communication strategy done is quite right target by using the official website PLN Menanti, social media, mass media this is enough to provide information quickly and appropriately. In addition, the use of press relesse is also as official information from the PLN so that the public increasingly trust and feel safe against occurring.
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